Script Lettering Logos #2

Popname

Popname is a Czech skate & sneakers store. They’ve created a special edition of merchandise for it’s 15th birthday & brand new sub-label comes with it in my style.

I sketched various freehand alternatives, aiming to capture a street-inspired character and energy through a single-stroke inscription. (However, the goal of keeping all letterforms clearly readable ultimately led me to disconnect the p and n.) The original drawing was created with a flat-tip marker, angled upward, with an oval skeleton for most glyphs. During digitization, I also rounded all terminals — I feel this makes the logo softer and therefore more approachable, while also ensuring it works well for embroidery and other merchandise applications. The final lettering is slightly bolder than the original drawing, which should help it perform better across fabric applications, prints, and other uses.

The final lettering has a subtler slant than the original sketch, as well as slightly tighter spacing. All glyphs connect (with a small cheat in the p–n connection), and several of them aim to feel swashy and fast — echoing skating energy — particularly the lowercase a, e, and the loop in the initial P.

I’m still unsure whether the final outcome carries enough skateboarding attitude or if it feels slightly too polished, but it’s definitely ready to become a font someday :)

Něha / 5000 Words

I’m happy to present Něha [Tenderness], a custom lettering piece created for 5000 Words — a charity project initiated by the Czech brand Bohéma. The project celebrates the beauty of the Czech language, showcases Czech typography and at the same time supports those who would like to speak, but cannot. 

I chose the word Něha from the pre-selected motifs because, at the time of the assignment, I had just become a mother. The theme therefore felt personal and emotionally close, making it natural to translate those feelings directly into the letterforms. I worked with a soft, flowing handwritten style using a chiseled calligraphy marker with a soft tip — one of my favourite tools to work with. The skin-like nude pink was intentionally chosen to further emphasise the tenderness and intimacy of the motif.

TEDxBratislava

Two custom lettering pieces—“Bratislava” and “Ideas Worth Spreading”—were created for the TEDxBratislava conference merchandise. As the project had a tight deadline and much of the work was done on the go, I used digital brush tools on my iPad as a base for sketching the letter style, rhythm, slant, and overall composition.

Out of many digital sketches, the dry chalk brush stroke became the winning direction, combined with a slightly inclined composition and a simple initial I with an exclamation mark as distinctive highlights. Both lettering pieces were later digitized, refined, and polished in Glyphs, then silkscreen-printed on cotton T-shirts and other merchandise. Lovely collaboration!